Norfolk beauty industry ‘frustration’ as government pushes back date for facial treatments

Beauticians are feeling “deflated” after the government’s last-minute decision to postpone the date to allow them to resume facial treatments.


Glambox is preparing to remake eyelashes. Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan

As one of the last sectors to return to normal after the lockdown, the beauty industry suffered another heavy blow when Prime Minister Boris Johnson announced a U-turn.

What was supposed to be an exciting and ‘buzzing’ atmosphere at Norfolk beauty salons on Saturday changed dramatically, and businesses are now empty and clients are waiting for their favorite treatments again.

Charlotte Croft, owner of the Glambox, on St Benedict’s Street in Norwich, had booked over 400 clients for eyelashes and eyebrows until August 15 and instead of getting back to doing what she loves, they spent the day to postpone each appointment.

Ms Croft said: “Today we had eight full staff and that’s what our day is now. A staff member is doing nails and I have no clients.


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich’s Glambox salon had to cancel all of its facials appointments after last-minute government rules came into effect. Owner of the Charlotte Croft salon. Byline: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


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“When we heard the announcement yesterday, I was really upset, upset and disappointed.

“This is the fourth time that we have been disappointed for the fourth time and we just feel deflated.

“We had prepared ourselves mentally to be really busy, we had opened up overtime and overtime work six days to get our clients back in, so for them to turn around and say we can’t, it’s really frustrating. . “

The 30-year-old said she believes the beauty industry has been ‘forgotten’ and once again put to the rear, despite business owners working hard to ensure their salons are safe for customer feedback.


Semi-permanent makeup artist and advanced therapist, Alice Kingdom, from Thetford.  Photo: Emily Thom

Semi-permanent makeup artist and advanced therapist, Alice Kingdom, from Thetford. Photo: Emily Thomson
– Credit: Emily Thomson

And now Ms. Croft has had to make the difficult decision to put some of the staff back on leave.

She added: “I just don’t understand the difference between coming here and going to a hairdresser. We have full PPE and we have all safety measures in place.

“It was supposed to be buzzing here today, we had 50 clients all booked for facials.

“Hopefully we can get back to normal on the 15th, but I just feel like they’re probably going to push it back again. It’s so unpredictable.


Semi-permanent makeup artist and advanced therapist, Alice Kingdom, from Thetford.  Photo: Emily Thom

Semi-permanent makeup artist and advanced therapist, Alice Kingdom, from Thetford. Photo: Emily Thomson
– Credit: Archant

Alice Kingdom owns Body and Brows, located at her home in Thetford, and she had to cancel thousands of dating pounds over the next two weeks.

She said she was “upset” by this decision, which is “to the detriment of small businesses” like hers.

The award-winning semi-permanent makeup artist and advanced therapist said, “We got less than 24 hours’ notice and I was due to start work today.

“My financial reserves were spent in preparation for the opening, reinvesting heavily in inventory, child care, insurance – and they were taken from us at the 11th hour.


Body & Brows is owned by semi-permanent makeup artist and advanced therapist, Alice Kingdom, of Th

Body & Brows is owned by semi-permanent makeup artist and advanced therapist, Alice Kingdom, of Thetford. Photo: Emily Thomson
– Credit: Archant

“I really thought my business could securely open Covid, and I think it’s a total double standard for pubs, gyms, hairdressers and other situations where people are in close contact without the same measures. that I would usually use in place.

“I think there was a huge misconception about what advanced treatments look like, how they work, and the steps those in my industry were already taking to protect clients and ourselves.”

But cosmetic nurse Kim, of Refine Aesthetics, in Gorleston, which offers non-surgical cosmetic treatments for the face, including fillers and botox, said despite her frustration, she understood why the decision was made. to push back the date had been taken.

The 31-year-old said: “Ultimately the number of cases is going up, so it would be silly to think that getting your lips done is essential.


Kimberley Bowles and Jemma George are Aesthetic Nurse Practitioners at Refined Aesthetics in Gorlest

Kimberley Bowles and Jemma George are aesthetic nurse practitioners at Refined Aesthetics in Gorleston. In photo before confinement. Photo: Emily Thomson
– Credit: Emily Thomson

“It’s boring, but it’s not the end of the world, it’s much more important that we stay safe.

“I worked as a nurse throughout the pandemic, so I saw the effects. It is a real virus which is a real danger for some people. “


A patient getting dermal filler injected into her lips at Refined Aesthetics in Gorleston.  In the photo b

A patient getting dermal filler injected into her lips at Refined Aesthetics in Gorleston. In photo before confinement. Photo: Emily Thomson
– Credit: Emily Thomson


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich’s Glambox salon had to cancel all of its facials appointments after last-minute government rules came into effect. Owner of the Charlotte Croft salon. Byline: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich’s Glambox salon had to cancel all of its facials appointments after last-minute government rules came into effect. Owner of the Charlotte Croft salon. Byline: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich’s Glambox salon had to cancel all of its facials appointments after last-minute government rules came into effect. Owner of the Charlotte Croft salon. Byline: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich Glambox Salon had to cancel all facials appointments after GovernmentByline last minute rules went into effect: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich Glambox Salon had to cancel all facials appointments after GovernmentByline last minute rules went into effect: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


Norwich's Glambox Salon had to cancel all facials appointments after the last

Norwich Glambox Salon had to cancel all facials appointments after GovernmentByline last minute rules went into effect: Sonya Duncan (C) Archant 2020
– Credit: Sonya Duncan


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